The Business Cash Flow Guide for Agencies and Freelancers

Almost all businesses will go through periods of financial uncertainty where business cash flow can be an issue. Customers or clients could drop off unexpectedly, a product launch may not go as well as you hoped it would, or the economy might be suffering.

What would you do if your business faced a challenging financial period sometime in the future? Are you prepared to weather the storm?

As an agency owner or freelancer, there’s one key thing you need to focus on—keeping your business alive during difficult times.

If you do this work now, you’ll prepare your business in the event of an economic downturn, putting you in the best position to withstand slower periods. Furthermore, it can even set you up to seize opportunities when the market rebounds.

As chartered accountants and business advisors to digital agencies, we have been in “battle stations” preparing our clients for potential economic challenges. In this article, we unpack the playbook to share how you can prepare your business, too.